PROCESS HIGHLIGHT
Exqui-Sit Furniture E-Commerce Website
PROCESS HIGHLIGHT
Exqui-Sit Furniture E-Commerce Website
Project Summary
This wasn’t just about furniture. It was about trust, timing, and conversion. The idea came from a simple question I asked myself: “What really drives someone to click ‘Buy’?”
I didn’t want just a sleek interface — I wanted to build a site that would make any user feel confident about their decision. From social proof to urgency, I focused on elements that truly support buying behavior.
The Goal
To create a clean, persuasive furniture website that turns browsers into buyers by using key UX and business strategies.
Project Summary
This wasn’t just about furniture. It was about trust, timing, and conversion. The idea came from a simple question I asked myself: “What really drives someone to click ‘Buy’?”
I didn’t want just a sleek interface — I wanted to build a site that would make any user feel confident about their decision. From social proof to urgency, I focused on elements that truly support buying behavior.
The Goal
To create a clean, persuasive furniture website that turns browsers into buyers by using key UX and business strategies.
My Role
I handled everything from layout thinking to execution.
Researched e-commerce furniture sites for inspiration and insight
Crafted the layout using Figma
Focused on structure that reflects user decision-making
Wrote UX microcopy with conversions in mind
Role
UI/UX Designer
Platform
Desktop Web
Tools
FIigma, Figjam
Type
UI/UX Project
Core Challenges
Balance clarity and persuasion in one screen.
Make static UI feel human and credible
Avoid over-decorating while staying visually appealing
Keep CTAs strong without looking too aggressive
What I Did First: Research
Design without research is decoration.
Audited 5 live furniture e-commerce sites to understand UX pitfalls
Noted patterns that made sites feel more “shoppable” vs. just “beautiful”
Mapped a typical user journey to spot where most users drop off
Studied how design elements (e.g. timers, reviews, CTA wording) affect decision-making
What I Improved
Built-in trust, simplicity, and persuasion — without shouting.
Review Summary in Hero: 95% of users look at reviews — so I placed it top and center
Shop Now” CTA: One bold, action-focused button to reduce friction
Flash Sale with Countdown: Time-sensitive offers that create urgency
Real Testimonials: Positioned before buying decision points
Core Benefit Highlights: Free shipping, durable material, and design quality — all above the fold
Customer Support Access: Visible and friendly, for post-purchase reassurance
Let’s Make It About the People You’re Designing For
If you're solving real problems through digital products, I’d love to hear where you’re headed and how design can help.
If you’re building something rooted in purpose and impact — let’s talk.
© Copyright John Joseph 2025 | Design by Exquisite Digital Group
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Let’s Make It About the People You’re Designing For
If you're solving real problems through digital products, I’d love to hear where you’re headed and how design can help.
If you’re building something rooted in purpose and impact — let’s talk.
© Copyright John Joseph 2025 | Design by Exquisite Digital Group
Back To Top